Today, Blake Crosby, CEO of Crosby Hops named Christine Clair as Vice President of Marketing of the Oregon-based hop grower and merchant. Christine has spent much of her career as a respected leader in the esteemed Oregon wine industry as the Winery Director of Willamette Valley Vineyards. During her time with the winery, she spearheaded strategic marketing initiatives that drove premium customer experiences around brand, story, flavor, and place.

As a member Crosby’s senior leadership team, Christine will lead an already seasoned and talented marketing group at Crosby Hops comprised of Zak Schroerlucke as its Marketing Manager, Jarrod Maroni as its Marketing Specialist and Anthony Mottola as its Lead Graphic Designer.

Blake Crosby commented on the announcement saying, “Christine has long been someone I’ve looked up to in the Oregon food and beverage scene, her leadership, creativity, experience, and savvy are an extremely rare combination that will surely make a positive mark on our company and the hop industry at large; we are beyond thrilled to have her join us at Crosby Hops.”

Christine will focus on leading and building novel brand, marketing, and promotional strategies to help carve new market paths not only for Crosby Hops but for Oregon Hops as a whole. “I see a tremendous opportunity to build on the exceptional work the Oregon wine industry has done around quality and place. I envision a future where Oregon-grown hops carry the same world-class reputation as Oregon Pinot Noir. I’m excited to make this a reality with the incredible team here at Crosby.”

Please join us in welcoming Christine to our team!